{"schemaVersion":"1.0","id":"what-london-says-it-does","dataset":"company-industries","title":"What London says it does","description":"Sixteen trades, ranked by how many companies claim them.","methodology":"Companies with a London registered office by SIC code, for a curated set of recognisable trades rather than all seven hundred codes. SIC is self-declared at incorporation and never audited, so this is what companies say they do rather than what they turn out to do — and a company may declare several.","category":"money","categoryLabel":"Money","cadence":"annual","placeholder":false,"landingPage":"https://londongraph.com/g/what-london-says-it-does","markdown":"https://londongraph.com/g/what-london-says-it-does/index.html.md","source":{"name":"Companies House","url":"https://developer.company-information.service.gov.uk/","licence":"Open Government Licence v3.0","licenceUrl":"https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/"},"updatedAt":"2026-07-31T13:23:47.314Z","release":{"label":null,"publishedAt":null,"resourceUrl":null,"methodologyUrl":null,"sha256":null},"observations":[{"series":"","buckets":["Business support services","Retail via mail order or internet","Management consultancy","Letting own property","Business software development","Development of building projects","Human health activities","Advertising agencies","Hairdressing and beauty","Licensed restaurants","Educational support","Specialised construction","Motion picture production","Taxi operation","Auxiliary to financial services","Sports facilities"],"values":[184458,176019,156806,137700,81652,47981,45394,44426,31705,29396,27687,23141,18800,7404,7128,2274],"unit":"companies","metadata":[{},{},{},{},{},{},{},{},{},{},{},{},{},{},{},{}]}],"areaStatistics":null,"visualizations":[{"id":"recognisable-trades","label":"Recognisable trades","description":"Retain the curated exact-SIC ranking as a readable entry point.","url":"https://londongraph.com/g/what-london-says-it-does","renderer":"primary","default":true,"timeControl":"inherit","datasets":[],"transform":null,"controls":null,"metrics":[],"caveat":null},{"id":"sic-sections","label":"All SIC sections","description":"Use treemap area to compare every top-level SIC section in the monthly live-company snapshot.","url":"https://londongraph.com/g/what-london-says-it-does?view=sic-sections","renderer":"treemap","default":false,"timeControl":"inherit","datasets":["company-sic-sections"],"transform":null,"controls":null,"metrics":[],"caveat":null},{"id":"sic-divisions","label":"All SIC divisions","description":"Compare the complete two-digit SIC division inventory rather than a hand-picked list.","url":"https://londongraph.com/g/what-london-says-it-does?view=sic-divisions","renderer":"treemap","default":false,"timeControl":"inherit","datasets":["company-sic-divisions"],"transform":null,"controls":null,"metrics":[],"caveat":null},{"id":"sector-colocation","label":"Sector co-location","description":"Count companies that declare SIC activities spanning each pair of broad sector groups.","url":"https://londongraph.com/g/what-london-says-it-does?view=sector-colocation","renderer":"matrix","default":false,"timeControl":"inherit","datasets":["company-sector-colocation"],"transform":null,"controls":null,"metrics":[],"caveat":"This reflects multi-SIC registration within companies, not physical collaboration between firms."}],"availability":"observations","note":"The release is complete for the measures represented on the graph page."}